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A presentation on the reasons for the strong existence of the brands, viz, chandrika, bajaj automobiles, and surf excel in the market. Surf has been in the market for a long time and has effectively managed its product life cycle with the help of product innovations and great marketing strategy.
Surf excel is a unilever brand marketed as the counterpart brand of omo detergent in the india, surf excel products include surf excel, a detergent powder designed specially for washing machines as it has a low lather formula surf excel. View test prep - surf-excel-marketing from bus 301 at institute of business effectively managed its product life cycle with the help of product innovations and .